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The Waiting Room Business

Image credits: The Guardian

Waiting rooms are a very common phenomena these days. Whenever and where ever there are good services provided we naturally see an increase in demand and hence a long waiting queue. Being a food blogger and a die hard foodie I make sure to visit the trending eatery places, from restaurants to food carts. But since I have a day time job to take care off too, I usually get only weekends to try out new places.

Going to trending places on a weekend has one big problem. Yes you guessed it right, long waiting queues. While no one like to be made to wait, waiting areas/rooms can actually turn out to be a rather fun experience and many a times a great learning experience.

We are a group of five superfoodie friends. When together, we are a walking laughter bomb. On many occasions the waiting areas have actually turned out to be the places where we share our fondest memories. We love food. So the moment the food is served in our plates we concentrate wholeheartedly on the food with minimum talks. Plus our hands are also busy doing food photography. Because of this the waiting areas are the time when we’re really hanging out with each other. Pulling each other’s leg, chit-chatting, sharing some great ideas and what not. Many a times we ask for a delivery menu and decide on the dishes we’ll be ordering once inside.

One such time was during a Sunday evening at Status, Nariman Point. Status has been a very popular restaurant since years. Known for it’s Thali, North Indian and Chaat, this restaurant always sees crowd pouring in over the weekend. Status initially had started a chaat counter outside which is now converted in to a fast food restaurant in itself.

What gave them the idea of converting the chat counter into a fast food counter and eventually an open to sky fast food restaurant? What actually led to an increase in the demand for the fast food? The root cause is nothing other than the long waiting. Most of the times while waiting for their turn to arrive, people use to order one or two chaat items. This was a good way to keep their craving stomach occupied and pass the time. Besides the restaurant found it to be a good cross selling strategy. Isn’t the idea of having small nick-knack counters near the cashier at the department stores on the same lines? The waiting area at Status taught us a great business lesson.

The day I realized this I started understanding a whole bunch of things. It started to make sense why you’ll always find a small pan-cigarette shops outside popular restaurants. The reason why the waiting lounges in the airport have duty free shops of some of the best brands. The reason why the business of the sandwich cart besides that popular dosa cart started flourishing. It all started to make sense.

This is the waiting room business. This is what I call the waiting room commerce. These experiences completely changed the way I saw the waiting rooms and queues. Besides if there’s nothing else to do while you’re waiting and if you’re alone, observe the people around you. You might learn a couple of things on human behaviour.

This post is a part of Write Over the Weekend, an initiative for Indian Bloggers by BlogAdda.

Tejas Shah
Tejas is the Founder and Chief Food Blogger of KhaiPeeneJalsa. While people practice yoga as a stress-buster Tejas likes to cook. His craze for food is such that can drive hundreds of miles for a delicious meal. His world revolves around food.

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